3PL Central, Skubana, Scout, and CartRover Combine to Become Extensiv! Learn More!

What Does the Walmart Shopify Partnership Mean for Merchants Like Me?

16 Jun 2020

The Big News

Today Walmart announced a partnership with Shopify to help bring more third party sellers into the Walmart marketplace. Walmart has been pushing hard in recent years to build up their ecommerce presence and compete as a fully fledged marketplace with third party sellers like Amazon. While Walmart's Jet.com acquisition has since been shuttered, they took their lessons learned and doubled down on their in house offerings. This is the next step in that process.

The New Amazon?

While Walmart is nothing if not a juggernaut, many other retail giants have floundered or failed online. Walmart has emerged as the leading contender to Amazon's dominance, but while they've taken a lot from the Amazon playbook, they have some distinct differences.

Walmart decided from the beginning to lock down their marketplace much more than Amazon does. While some now see Amazon as the wild west full of counterfeits and review farms, Walmart does not let just anyone sell on their marketplace. Walmart curates their products and vets each seller. This has helped them keep out the flood of counterfeits, but at the same time has kept many small merchants locked out of their ecosystem. This new partnership marks (ever so slightly) the opening up of the Walmart ecosystem. In the end Walmart must do this to fully compete with Amazon, but it is smart of them to do so cautiously and gain the reputation as the safer option at a time when buyers have begun to lose trust in purchases from Amazon. Competition is good, but a second Amazon that doesn't fix the issues of the first doesn't benefit you as a seller. Walmart still has a bit of the old school retail mindset which has held them back before, but as they begin to embrace the new ecommerce world further, they will continue to chip away at Amazon's lead.

Selling On Walmart

When it comes down to it as a seller, Walmart is still a closed marketplace. This new deal does not change things overnight as Walmart only plans to onboard 1,200 Shopify sellers this year. The barrier to entry is lowering however and they are beginning to let in more and smaller sellers. As Walmart's popularity rises with buyers and it becomes easier to get in and list items as a seller, Walmart becomes a more worthwhile consideration of your time. Now may be the right time to start looking at Walmart as a serious new sales channel. And whether you are using Shopify or not, CartRover can help you.

‹  Back to Blog

110+ Ecommerce Integrations, 80+ EDI Retail Partners, 90+ Warehouse Systems, 1000+ 3PL Integrations, Millions of Orders!

View All Integrations ›

What Our Customers Are Saying...

As a developer, a part of my job is to find solutions for our clients to get orders to our fulfillment house quickly. CartRover provides a seamless way for clients to connect their shopping carts to CartRover and start sending us orders within minutes of signing up! ...The folks at CartRover are extremely helpful!

Hasina Hai

Devops Supervisor at Moulton Logistics Management

We had a lot of difficulty finding an ERP and 3PL software that integrated with each other. CartRover stepped in and bridged that gap for us. They completed a complicated integration quickly and affordably. Their customer service was off the charts. Any issue that has arisen has been dealt with swiftly and effectively. 10/10.

Jack Fallon

Cross Path Capital, LLC

CartRover is a necessary addition to our business. We need CartRover for our business and they can be very responsive, accommodating and flexible. These guys are techy and not sales people so you get what you pay for - in a good way. They're not over promising and under delivering.

Philip B.


Fantastic overall. It is a great software program for us. I am very happy with how straight forward and user friendly it is! Easy setting up ship methods, editing orders, getting into and editing carts, whitelisting, and blacklisting products. Too many pros to list.

Jose L.

Help Desk Systems Admin

Great software and excellent support. We are utilizing CartRover as a 3PL. I have no complaints. Pros: Easy of use, efficient and immediate support, diversity in options.

John Jason L.

Lead Technical Analyst

Very useful for what we're doing. Helps us sell across many sales channels easily.

Kyle G.